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TikTok UK Artist Playbook 2024

A comprehensive guide outlining the latest best practices, product features and campaign strategies tailored specifically for artists using TikTok.

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Presentation Slides: MMF x YouTube Music: Export Strategy for Artists

Presentation slides from the MMF/YouTube Music session on exporting your artists and music globally.

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Presentation Slides: MMF x YouTube Music: Understanding Monetization

Presentation slides from the MMF/YouTube Music session on monetising your YouTube content.

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Presentation Slides – MMF x YouTube Music: Shorts Best Practices

Presentation slides from the MMF/YouTube Music session on how to maximise the opportunity of YouTube Shorts.

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MMF Brand Partnerships Event with Simpatico

In this session Gary Cohen - CEO of artist and brand partnership agency Simpatico - discussed the overall brand landscape in 2024, what managers should look out for when assessing brand offers and how working with brands can open up new and long-term revenue streams for artists.

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Music Ally Sandbox Campaigns of the Year 2023

The 2023 issue of Music Ally's Music Marketing Campaigns of the Year report. With 50 highly-detailed case studies, it is a huge, vital resource for anyone working in music marketing. It’s packed with data, case studies, KPIs, learnings and inspiration.

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BBC Music Introducing Newsletters

See lists of BBC Music Introducing... newsletters here

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MIDIA Research

See a case study from MIDiA Research

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