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MMF Research Unpacked: The Value of Music Managers

The first in our new series: MMF Research Unpacked. In this session, the MMF's Paul Bonham is joined by Dr. Ruth Melville (RM Research), Jael Williams (JEM Associates) and Julia Payne (The Hub) to unpack the newest, ground-breaking research into the true value of music managers. This study, the first of its kind in the UK, explores and assigns a monetary value to the direct and indirect economic and social impacts that music managers have on UK music industry stakeholders through social return on investment (SROI) modelling.

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MMF Research Report Breakdown Q3 2025

Each quarter, we produce a breakdown of music business and entertainment research reports, highlighting key information that may be of particular interest to music managers. This quarter's research highlights IFPI's Music in the EU Report, TikTok's Song of the Summer, Music Tech's Report 2025, The Impact of AI on Digital Marketing, LIVE's Annual Report, AEG's The Live Effect, plus many more.

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The Value of Music Managers

This report provides an executive summary, followed by an introduction to the context of the work itself and the role of music managers, information about our methodology, detailed exploration of, and commentary about our findings and links to technical appendices.

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Julie’s Bicycle – From carbon footprints to cultural influence: engaging live music audiences on travel choices

Unlike most other sectors, live music has highly visible cultural platforms, and audiences with shared passions and values in common. Live events can build on this unique position to connect with audiences on the travel choices they make – not only at events and festivals, but more widely. This report is based on roundtable discussions with specialists from across the music industry, a small survey of Shambala festival audience members, and a review of climate communication research.

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Musicians’ Census: Disabled Musicians Insight Report

Musicians' Union has released the Disabled Musicians Insight Report, as part of the Musicians' Census. They have partnered with Attitude is Everything to connect disabled people with music and the live event industries, to improve access together and work to ensure that artists who have access requirements can thrive within the music industry.

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Music Ally Sandbox Campaigns of the Year 2024

Find inspiration for your future campaigns with the 2024 Music Ally Music Marketing Campaigns of the Year report. The resource features 50 top campaigns from a vast pool of entries. It’s packed with case studies, KPIs, and insights for everyone in music marketing—from DIY artists to major labels. All shortlisted campaigns from the Music Ally Marketing Awards are included, plus a selection of other standout strategies.

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EMMA Sustainability Resources For Managers

EMMA's resource pack to support managers and others involved in the music industry in developing their sustainability.

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UK Music: This Is Music 2024

UK Music's annual economic report, This Is Music 2024, outlines the huge economic contribution the UK music industry makes to the economy in 2023.

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Music Manager’s Guide to Mental Health (Welsh Translation)

Welsh translation of The MMF Guide To Mental Health 2021, updating a free online resource originally made available in 2017 in partnership with music charities Music Support and Help Musicians.

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