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Managing Expectations: Workforce Edition

This report, part of the “Managing Expectations” series by the MMF (Music Managers Forum), dives deep into the experiences and challenges faced by music managers. It explores workforce demographics, the challenges and rewards of music management as a career, and offers insights and best practices for building and retaining a skilled workforce.

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Managing Expectations 2021

In December 2021, the MMF published the second part of their Managing Expectations series, focussing this time on producer and songwriter management. The new edition comes at a time of intense focus around this specific sector of the business – including ongoing debates around streaming revenue splits for songwriters, the rise of new-generation publishing companies, the investment boom in audio-visual content, or the growing recognition by financial markets of song catalogues as an “asset class”.

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Managing Expectations 2019

Our 2019 report ‘Managing Expectations’ is underpinned by a survey of more than 180 music managers as well as in-depth interviews conducted by Music Ally’s Eamonn Forde with managers representing acts including The 1975, Gorillaz, Mumford & Sons, Robbie Williams, J Hus, Little Simz, Nick Cave, The xx, Blue Lab Beats, Two Door Cinema Club and Bill Ryder-Jones.

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