You may have heard about this GDPR thing and how it’s going to affect the way you use consumer data – particularly your mailing list. On 25 May 2018, a new law called the General Data Protection Regulation comes into force across Europe, including the UK. The GDPR will affect the way that marketers collect and process personal data. Perhaps you’ve been collecting customer data on your website, and from tour pre-sales, and sales of music and merchandise from your webstore.
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