As a participant on Accelerator, you will take part in a yearlong training programme with funded travel to attend courses, meetings, mentorship and a conference. There will be additional, optional seminars provided by MMF associates and you will receive all the benefits of MMF membership. You will also be able to benefit from low-cost or free business services from some of our partners.
The ground-breaking Music Managers Accelerator, supported by YouTube Music, Arts Council England, Creative Scotland and Scottish Music Industry Association, is the world’s first independent funding and professional development programme designed solely for artists, songwriters and producer managers. It aims to increase the number of sustainable full-time management businesses operating in the UK, empowering them to work with a greater range of creative talent. Accelerator is aimed at UK based managers of all genres and provides support, training, and finance.
Managers selected for the programme include representatives for acts such as Jonas Aden, Jordan MacKampa, IDER, Puma Blue, Moses Boyd, Nafe Smallz, Joy Crookes, Vessel, KEYHA/BLU and Dry Cleaning. Listen to our ‘Music Manager Accelerator 2020’ Playlist on YouTubeMusic
The programme includes:
GROWTH To strengthen and stimulate UK based music management enterprises and support this growing sector, driving activity, artistic development, and investment.
DIVERSITY To enable a diverse talent pool of next-generation music managers in expanding their economic and cultural footprint within the UK and around the world.
SUPPORT To address investment gaps at key phases of managers’ company and industry development cycles.
SKILLS To develop key skill sets in the management community, through training and mentoring.
RESILIENCE To springboard self-sustainable businesses that can go on to develop multiple artist careers.
The application process is in two stages;
STAGE 1 – Expression of Interest and Video application Open 14th September – 19th October
This stage of the application is intended to give us an overview of you and your work. The application form is available here and you will also need to submit a five-minute video.
THE FORM: BASIC INFORMATION
THE FIVE-MINUTE PITCH
Watch some of our previous applicants explain how they applied to the programme.
STAGE 2 – 24-month Work Plan /Business Plan – 16th November 2020
Applicants who are accepted on to Stage 2 will be expected to submit a short 24-month plan (January 2021 – December 2022). More details will be announced soon. For any further information or queries, please email email@example.com
No, you can be any age to apply.
No, you need to be living in the UK in order to apply, but the act may be living somewhere else.
We are more interested in what you say in the video, that your skills in video production. The range of Stage 1 successful applicants video styles was very broad. Our advice is to keep the video clear, answer the questions required and within the five-minute time-frame.
Don’t forget that this is gross income – as in anything the artist has received or is owed including PRS, PPL, sales, advances, streams, grants, rescheduled touring plans etc. If you sit down and work it all out, you may be surprised that you actually have earned this much or more. We have made provision regarding COVID-19 in allowing applicants to provide incomes for a previous year.
You can still apply if you are working in partnership with another manager. If you are both applying, please email firstname.lastname@example.org to confirm the two names that are applying as a management partnership.
You will probably make a stronger application if you work with at least one act that has individually earned over £20,000 but you are eligible if you reach this total across a number of music makers.
Not as long as you have been managing artists, songwriters or producers for 18 months or more, you are eligible to apply for the programme.
You will be required to attend at least 80% of the training on offer and will have travel funded to attend the in-person training. A full schedule of the programme will be made available in Round 2.
Reflecting the true depth and diversity of British music, Accelerator’s 20 2020 cohort participants are drawn from across the UK and represent an extraordinary range of 66 artists, songwriters and producers – from drill rappers and heavy rock bands to experimental instrumental groups and award-winning jazz ensembles. They include managers of acts shortlisted for the BRIT Awards Rising Star, the BBC Sound of 2020, BBC Radio 1Xtra’s Hot for 2020 and the Mercury Prize.
Over half the group are from outside London. 38% are female, and 52% are from BAME backgrounds. Only three currently operate as full-time music managers, with the majority balancing this role with other freelance, consultative or short term employment.
The full list of participants can be viewed HERE.
In 2019 24 managers were competitively selected from 134 applications. They represent over 54 artists, songwriters, producers and DJ’s. They received £300,000 direct investment from YouTube Music. Collectively they were offered 1,920 hours of training and learning supported by £57,000 of public investment. Individuals have spent up to 80 hours on attending professional development days.
Successes of the Accelerator Managers in 2019 include: Artists represented have performed to approximately 343,500 live audiences in the first 9 months of 2019. Artists represented collectively surpassing 161,692,000 streams across all platforms. Accelerator has networked the managers with new contacts building over 243 new industry relationships for the cohort. Three artists Shakka, Jonas Arden and TENDER gathering over £100K subscribers on YouTube. Guest speakers at events have included Lyor Cohen (YouTube Music), Tom Windish (Paradigm Agency), Claire Mera-Nelson (Arts Council England), Rachel Davis (BBC Music) and manager G Frsh (Yxng Bane).
The full list of participants can be viewed HERE.