ACCELERATOR PROGRAMME FOR MUSIC MANAGERS UNVEILS FIRST BENEFICIARIES
The Music Managers Forum (MMF) and YouTube Music are delighted to announce the first 24 individuals to benefit from the Accelerator Programme for Music Managers (APMM). Drawn from across England and Scotland, these managers represent talent from a wide range genres including grime, metal, reggae, pop, drum & bass and jazz.
The programme, which is also supported by Arts Council England and Scottish Music Industry Association (SMIA), was launched in October 2018 and is the first independent funding and professional development initiative designed solely for artist, songwriter and producer managers. APMM is aimed at benefiting upcoming music management businesses through a combination of financial and educational support – offering 12-month grants of up to £15,000. With additional backing from ACE and SMIA, recipients will benefit from tailored training and expert mentoring delivered in partnership with CMU Insights and Music Ally.
All will be overseen by experienced manager and music specialist Paul Bonham, who will take a 12 month secondment from his current position as Relationship Manager, Diversity & Music at Arts Council England to project manage the initiative. Consulting partners for APMM include Urban Development, Small Green Shoots, I Luv Live and Generator, while partners providing business support include Harbottle & Lewis, Sheridans, Simkins, Simons Muirhead & Burton, Music Insurance Brokers and SRLV.