MMF REVEALS THE NEXT WAVE OF TALENTED MUSIC MANAGERS TO JOIN THE ACCELERATOR PROGRAMME 2022
The Music Managers Forum is delighted to reveal the 24 hugely talented music managers who will participate in our 2022 Accelerator Programme for Music Managers. Supported by YouTube Music, Arts Council England, Creative Scotland and the Scottish Music Industry Association, Accelerator is a groundbreaking grants and training initiative aimed specifically at the wider management community. The programme is overseen by the MMF’s Paul Bonham.
Established in 2019, Accelerator has supported more than 70 independent music managers to date, resulting in an unrivaled track record of success and sustainability. Last year, the 22 managers who participated in Accelerator amidst the challenging circumstances brought on by COVID-19, still collectively unlocked £2.2m of earnings for their clients and increased their own business revenues by more than 30%.
Collectively, these artists saw 35%+ subscriber growth to their YouTube channels, with notable breakthroughs managed by Accelerator participants included PinkPantheress (co-managed by Phoebe Gold), Moonchild Sanelly (managed by Lauren Roth De Wolf), ShyGirl (managed by Sarah M) and Squid (managed by Ina Tatarko). Read a report on the 2020 & 2021 Accelerator retreat here.
Joining this network in 2022 will be the following UK-based managers, who between them already oversee the careers of almost 100 artists, songwriters, DJs and producers. All will benefit from annual grants of up to £15,000, alongside weekly sessions of expert-led professional development from partners including CMU, MusicAlly and Nadia Khan’s CTRL Music.