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The 2023 issue of Music Ally's Music Marketing Campaigns of the Year report. With 50 highly-detailed case studies, it is a huge, vital resource for anyone working in music marketing. It’s packed with data, case studies, KPIs, learnings and inspiration.
Become a member to find out moreA report which provides a clear overview of the obstacles and challenges the music-touring community has faced during the past 4 years.
Become a member to find out moreThe MMF noticed a large number of members expressing their personal experiences with digital burnout. Mark Mulligan of Midia also published this piece, and most recently Rhian Jones wrote about digital burnout on artists in The Guardian. In response to this surge, to better understand and help find solutions, the MMF held two roundtables with over 40 managers on digital burnout. This report outlines the findings of the roundtables.
DownloadThe Economics of Streaming Debate – by the CMU
Become a member to find out moreClick here to download the executive summary
Download‘Dissecting The Digital Dollar Part Two’ was published in October 2016 and was based on a series of roundtable discussions involving over 200 music professionals in four countries, including artists, songwriters, labels, publishers, accountants, lawyers and managers. The discussions considered seven key issues with the current streaming business model and the resulting report proposed a series of solutions.
DownloadClick here to download the executive summary
DownloadThe first Digital Dollar report was published in October 2015 and the second in October 2016. You can still download these guides as PDFs for free. ‘Dissecting The Digital Dollar Part One’ was published in October 2015 and explains in one place how audio streaming services are licensed. It also includes a beginner’s guide to music copyright, recording and publishing contracts, and collective licensing, all of which impact on how the music industry’s digital deals are structured.
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