Manager Spotlight: Demonie Wilson

13 January 2022

Manager Spotlight offers a small insight into the heads of incredible managers. This week in the spotlight is MMF Accelerator manager, Demonie Wilson.

How long have you worked in management?

6 YearsWho do you manage now?

Govana // Chi Ching Ching

Where did you find your first client and what inspired you to take them on?

My first client was Chi Ching Ching. I was the manager for my brother’s company called “Unruly Entertainment” . He was the first artiste to be signed by the label. Instantly, I became active in his career.  We had a successful partnership throughout his agreement with Unruly Entertainment that led me to continue working with him after his contract expired.  
What’s a good/bad day at work look like for you?

A good day for me entails getting everything done in a timely manner. However, a bad day would be concealing meetings, arriving at an appointment late and situations arise that don’t allow me to reply to emails quickly. What has been the highlight of your management career to date?

It’s really hard to select a specific highlight, I have worked with artistes that have got prestigious accolades, sold out concerts in different continents, collaborated with billboard artistes from other genres, nominated for the Grammy’s and have had song certified Gold.
 What do you think are the big challenges for a manager in 2021?

The biggest challenge for me is similar to others in the music industry.  Which is Covid 19.
It has led to major financial losses, cancellations of events and traveling to other countries have become more difficult.

What music are you currently listening to?
Afrobeat! I have become a huge fan of Afrobeat since I moved to the UK.


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