Manager Spotlight: Demonie Wilson

13 January 2022

Manager Spotlight offers a small insight into the heads of incredible managers. This week in the spotlight is MMF Accelerator manager, Demonie Wilson.

How long have you worked in management?

6 YearsWho do you manage now?

Govana // Chi Ching Ching

Where did you find your first client and what inspired you to take them on?

My first client was Chi Ching Ching. I was the manager for my brother’s company called “Unruly Entertainment” . He was the first artiste to be signed by the label. Instantly, I became active in his career.  We had a successful partnership throughout his agreement with Unruly Entertainment that led me to continue working with him after his contract expired.  
What’s a good/bad day at work look like for you?

A good day for me entails getting everything done in a timely manner. However, a bad day would be concealing meetings, arriving at an appointment late and situations arise that don’t allow me to reply to emails quickly. What has been the highlight of your management career to date?

It’s really hard to select a specific highlight, I have worked with artistes that have got prestigious accolades, sold out concerts in different continents, collaborated with billboard artistes from other genres, nominated for the Grammy’s and have had song certified Gold.
 What do you think are the big challenges for a manager in 2021?

The biggest challenge for me is similar to others in the music industry.  Which is Covid 19.
It has led to major financial losses, cancellations of events and traveling to other countries have become more difficult.

What music are you currently listening to?
Afrobeat! I have become a huge fan of Afrobeat since I moved to the UK.

 

Read also...

Arts Council England Announces First Music Growth Package Recipients, Including The MMF

01/10/2026

MMF are pleased to announce that we have been awarded one of the first Arts Council England investments from the Music Growth Package (MGP), with 11 awards made through the MGP Sector Bodies Programme, totalling £837,750.

Find out more

MMF summit spotlights the value of the offline world and elect new Board Directors at AGM

30/09/2026

Following a sold-out Manager Summit based on a theme of audience and community building, Atlas Artists’ Duncan Ellis was welcomed to the MMF board at the organisation’s Annual General Meeting.

Find out more

Manager Spotlight: Demario Sesay

24/09/2026

The manager spotlight offers a small insight into the heads of incredible managers.⁠ This week in the spotlight is Demario Sesay!

Find out more

The MMF and YouTube Music announce the first cohort of managers to participate in MMF Hyperdrive

24/09/2026

15 managers from around the UK will benefit from the new professional development programme. More information on the programme will be provided at the MMF’s Manager Summit and AGM on Monday 28th September.

Find out more
Back to Top