Manager Spotlight: Adrian Norman

02 May 2024

The manager spotlight offers a small insight into the heads of incredible managers.⁠ This week in the spotlight is Adrian Norman!

How long have you worked in Management?

5 years.

Who do you manage now?

Thomas Irwin, ROZZZQWEEN, Max Ryan, Luxe, James Carn.

Where did you find your first client and what inspired you to take them on?

It was a friend, I have always loved music and am passionate about seeing talent succeed.

What does a good/bad day at work look like for you?

A good day is when I can deliver positive news to an artist, like signing a track or getting a gig at a venue we want them to perform in. A bad day, well, there can quite often be more of these. I’d say the ones that stick out are when we’ve been working really hard on something and the other party has dragged it out, only for it to all fall through, it happens way too much and can be very demoralising.

What has been the highlight of your management career to date?

I think every year is getting better and better, I think it’s so important to enjoy the journey, and recognise and celebrate milestones. The highlights to date have been seeing each artist perform at some impressive events, there’s nothing quite like seeing music performed live, what a feeling.

What do you think are the big challenges for a manager in 2024?

Keeping abreast of trends and technologies, and being aware of the artists and industries needs. For me, being a manager is a partnership.

Why would you recommend the MMF?

It is a collaborative, knowledgeable and accessible community.

What music are you currently listening to?

When I get the time, ha, it can be a techno, afro house, chill, trance, singer-songwriter or indie rock playlist. I have eclectic taste.

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