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Featured Resources
Essentials of Music Management
Full of tips and insights from leading music practitioners, including some of the world’s most successful and entrepreneurial music managers, this Essentials Guide offers the perfect grounding for building a sustainable business that will help you and your artist, songwriter and producer clients succeed.
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Dissecting the Digital Dollar
A series of reports, guides and tools from the Music Managers Forum designed to help artists and managers better understand the streaming business, and the impact the shift to digital has had on the wider music industry.
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Managing Expectations Series
The MMF works to help people understand the increasingly important role of the manager and how it has changed in the digital era. Our Managing Expectations research reports explore this and suggest actions both the MMF, managers and the industry can take to support the development of professional and ethical artist representatives.
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Simpatico Brand Partnerships Presentation from MMF AGM 2024
Slides of the presentation from Simpatico’s Gary Cohen at the MMF AGM 2024 on how managers could capture some of the $6bn currently being poured into live music by brands.
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EMMA Electronic/Dance Managers Meetup – Brand Partnerships
Learn how to develop a collaboration and sponsorship strategy between your artists and brands, including focus on the importance of aligning artists' values with brand objectives, creating tailored pitches and more.
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MMF Brand Partnerships Event with Simpatico
In this session Gary Cohen - CEO of artist and brand partnership agency Simpatico - discussed the overall brand landscape in 2024, what managers should look out for when assessing brand offers and how working with brands can open up new and long-term revenue streams for artists.
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