We are excited to introduce our new series: Manager Spotlight. This is a way to get a small insight into the heads of incredible managers. This week in the spotlight is Sophie Bloggs, winner of Breakthrough Manager of the Year at the Artist & Manager Awards 2019. 

How long have you worked in Management? 

10 years, I previously worked at an independent dance label called Cr2 Records. Then set up on my own and eventually joined a bigger company called Machine Management which is now part of YMU.

Who do you manage now?

Kurupt FM, Danny Howard (Radio 1), Hannah Wants, Krystal Klear and a new duo called Pvblic Xcess signed to Because Music.

Where did you find your first client and what inspired you to take them on?

I came through the electronic scene so when I was working at the record label I was putting on events and travelling internationally. We met in Miami at the conference there, I loved his music and the parties he was playing and just wanted to be involved.

What’s a good/bad day at work look like for you? 

A good day is getting through my to do list, creatively brainstorming strategies and putting them into action, and enjoying all the different aspects that the job involves. A bad day is usually arguments, fighting for your acts is big part of what we do and no one likes negative vibes 😉

What has been the highlight of your management career to date?

Feel lucky to say I’ve had a few, headlining the electronic stage with Duke Dumont’s first live show at Coachella, getting my first Radio 1 playlist with one of my previous acts Oliver Dollar. Ibiza residencies, Danny Howard moving to Fridays on Radio 1. I can’t pick one !!

What do you think are the big challenges for a manager in 2020?

Fully delivering a 360 job for your clients. The landscape of the industry is changing on a daily basis whether that’s how people consume music, buy merch/ tickets or engage with their fans. You have to be innovative always and combined with putting out fires constantly; it can be a lot.

What music are you currently listening to?

J Hus’ new album- I’m obsessed. And all my acts new music obviously 😉
Read more about YMU Group here.