How long have you worked in Management?

Since 2016.

Who do you manage now?

Baltra, Ciel, Coffintexts, Guava & SHADED.

Where did you find your first client and what inspired you to take them on?

I found them when looking for music, they were an incredible producer and I was really bought into their quirkiness.

What does a good/bad day at work look like for you?

A good day is feeling like I am on top of my work and bringing in opportunities for my clients as well as maximising what we have for them. A bad day is feeling like situations have not gone to plan or opportunities have been lost.

What has been the highlight of your management career to date?

Releasing the debut LPs for two of my acts, enabling their first live shows and having them achieve their artist visions for the releases.

What do you think are the big challenges for a manager in 2024?

The aspect of marketing artists with social media algorithms on a downward spiral and the impact of Radio, Streaming playlists and press being not what they were.

Why would you recommend the MMF?

Highly recommend! Management can feel like you’re on an island and the MMF have made me feel part of a community.

What music are you currently listening to?

FaltyDL’s new album, it’s amazing!