How long have you worked in Management?

8 years as a legitimate company and 2-3 years prior.

Who do you manage now?

I manage a roster of around 30 artists at any given time – www.reaction-management.com

Where did you find your first client and what inspired you to take them on?

I was working as a promoter in Glasgow and booked a band called Altered Sky to play the Garage in Glasgow as support to a touring English band. They really impressed me, I suggested they should find a manager and they challenged me to do the job. It all took off from there.

What does a good/bad day at work look like for you?

A good day is when emails are answered, whether that be for PR or radio plugging, live bookings, chasing payments, if any of these lead to positive things for an artist then it’s a great day. The polar opposite is a bad day, lack of response, ghosting, poor feedback from bands on a tour that I have been involved with, or the worst case scenarios (and I’ve had a few) is when an artist gets attention for all the wrong reasons!

What has been the highlight of your management career to date?

Building the roster to where it is now after managing just 1 band around 10 years ago, bringing that number to about 15 and losing half of them when COVID hit, and now in a position where I have to knock back artists to join as I simply don’t have enough time or additional managers.

What do you think are the big challenges for a manager in 2024?

For me the number one problem with this whole industry is communication…or lack of it from grassroots right up!

Why would you recommend the MMF?

Although I’ve not had much time to check out the courses provided etc, I know they can be beneficial and reading other managers testimonials proves that!

What music are you currently listening to?

Every day brings a different mood, but I’m currently listening to a Spotify playlist of 80’s & 90’s Rock and Metal.