Manager Spotlight: Ameena Badley

19 October 2020


Manager Spotlight offers a small insight into the heads of incredible managers. This week in the spotlight is Accelerator Manager Ameena Badley!

How long have you worked in Management? 

3 years.

Who do you manage now?

Mowgs, A Class and Smuggzy Ace.

Where did you find your first client and what inspired you to take them on? 

My first client was Tempa. Working with Tempa was very natural as we went college together. I had an idea that I wanted his help with, and from there I started assisting him on a few things which naturally progressed to management. I never ever planned to be a music manager – I think what inspired me was his talent working and with him taught me a lot in my formative stages as a manager.

What’s a good/bad day at work look like for you?

A bad day for me is not sticking to my day plan which can lead to going off on a tangent. A good day is results, I love results that lead us to the next step.

What has been the highlight of your management career to date?

I’ve had a few  – some really amazing moments. I think so far, Smuggzy’s Nike advert was a great moment. I think Mowgs going on tour with Jamaican superstar Popcaan was another massive highlight.

What do you think are the big challenges for a manager in 2020?

I think unanimously we can all say COVID-19 definitely threw a spanner in the works. The live show element of 2020 fell through completely. It allowed us to focus on other elements of our plan a lot harder – survival of the fittest I suppose.

What music are you currently listening to?

Right now I’m listening to A Class – I know that’s bias as he’s my own artist but I’m really excited to see how people take it in. Mowgs next single is on repeat as well. When I’m not listening to my own acts my music taste is very eclectic, I can go from Joe Black to Bybz Kartel, to Christina Aguilera in about 2 swipes.

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