Arnt Maasø, Associate Professor at the University of Oslo and Head of Music Streaming Study at Clouds and Concerts, introduces a new way to split royalties on streaming platforms.
“In the wake of the Apple-Beats deal, some of the most interesting comments highlight limitations in the current music streaming business model, and point to future possibilities as a result of this acquisition. This post discusses how the model can be strengthened by a shift from a ‘pro rata’ to a ‘user-centric distribution’ of income—which the Clouds & Concerts research project at the University of Oslo presented at SXSW in March—and by building on this to develop the platform economics of streaming.”
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Reproduced with kind permission of Record Of The Day.