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Recommended Reading: Elton John on Rocket Music

29 June 2011

Elton John discusses his new music/management company Rocket Music with Music Week. 

On nurturing their artists…

“Get the right amount of songs ready and then make the record. Everybody now wants everything at once and we just tell our acts, ‘We’ve signed you because we believe in you and we’re trying to do it the right way by slowing down the process and making sure, by slowing down, you have a career 30 years from now’.”

On digital media and technology… 

“It’s a whole new ball game and I have to pay attention to that because I tend to stray to the old-fashioned side and I’m not technically minded, but we have to pay attention to that. It’s the way artists are broken now, the way Obama got elected as President for Christ’s sake.

“We’ve got the young kids in the office and youth is such a great thing. We’ve just hired three kids to work on these things and they bring a fresh air to the office and they bring energy and enthusiasm and it rubs off on everybody else and it’s rubbed off on me.”

Read the article here.

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