Now Booking: MMF’s Artist Management Training Programme

21 June 2016

We are pleased to announce that our Artist Management Professional Development Programme will commence on Monday 4th July.

If you are interested in attending this sessions then make sure your book early to avoid disappointment.

If you head over to our events calendar, you are able to export and import our events straight into your own calendar.

MMF members are entitled to a 50% discount, click here to view prices.


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Module 1: Monday 4th July 2016
Artist/Producer/Management, Business Models, Agreements & Mediation

Legal & Trading Relationships: 21st Century Business Models
Making a Living! Options, Pitfalls & Opportunities
Management Skills, Competencies, Roles & Functions today
Industry Value Chains & Income Streams: from Creation to Consumption (& back again?)
Teamwork & 3rd Party Frameworks
Artist & Audience Development
Management / Client Obligations, Legal Entities & Conflicts of Interest
Management Agreements: Key Terms & Conditions in all Contracts


Module 2: Monday 1st August 2016
Artist Development & Business Administration / Money Management & Sources of Finance

Taking Care of Business: Project, Career & Business Development
Funding & Financial Support: capital requirements; categories & available options
The Process: the reality – from 1st contact to exit strategy & beyond
Documentation, evidence & due diligence
Insurance & Legal Requirements
Intellectual Property, Roles & Rewards: ownership & participation – Client Rights Management: decisions, agreements, registrations & notification
Control, Decision-Making & Reporting
Predictable Pitfalls & Opportunities


Module 3: Monday 12th September 2016
Fan Base Development & Management / Music Media, Marketing & Promotion

Artist / Fan Relationships & Business Models
Fan Behaviour & Requirements
Content & Channel Strategies, Assets & Editions
Community Engagement & Database Marketing
Social Media, Websites, Analytics & Data Mining
Marketing, Media, Promotion & Retail
Tools, Widgets, Plug-Ins & Service Providers
Project & Campaign Planning


Module 4: Monday 10th October 2016
Artist Licensing, Merchandising, Endorsements & Brand Partnerships

Brand Requirements, Aims & Objectives
The Artist / Music Opportunity
Brand Relationships
Artist Management Considerations & Issues
Process & Activities
Artist Licensing, Merchandising & Endorsement
Key Terms & Conditions in Brand and Merchandising Agreements


Module 5: Monday 7th November 2016
Live Music & International Touring

Management Duties & Obligations
Building the Live Team (Local to International): key issues & expectations
Booking Agencies; Festival & Concert Promotion: relationships & partnerships
Media Rights, Brands, Revenue Streams & Opportunities
Budgeting, Negotiation & Cash Flow: key issues, terminology & where the money goes
Tour & Production Management: documentation, logistics & predictable problems
Ticketing Strategies & Database Marketing
Deals & Agreements: key terms & conditions, implications & issues in relevant contracts / agreements


Module 6: Monday 5th December 2016
The Record Business: Update & Agreements (Artist, Distribution, Licensing & Public Performance)

The Recorded Music Sector: current & future structures
Roles, Activities, Rights & Income Streams: record companies & labels; music content & brand development
Project Strategies & Management: Schedules, Budgets, Campaigns & Co-ordination
Producer & Performer Rights Management in the Digital Age
Neighbouring Rights, Direct & Collective licensing
Artist, Production, Licensing, Marketing & Distribution Agreements
Guidelines & Options for Key Issues, Terms & Conditions in Contracts negotiated

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