We are delighted to welcome Feed as a new MMF Associate member.
Feed is a brand new digital marketing tool that enables artists and their teams to find new audiences, keep them engaged and ultimately grow income from ticket, record and merch sales.
The platform is designed to work with small budgets starting at £3 per day (all-in) and requires very little ongoing input. This makes it ideal for managers looking to grow the fanbase of developing artists on social media and streaming platforms, especially if they are short on time or don’t have much marketing experience.
Feed runs ads on Facebook and Instagram and figures out which of the artist’s posts work best for different audiences, so your budget is spent on the content people are responding best to.
Become an early adopter and get involved with the Feed beta
Some MMF members – including MMF Vice-Chair Kwame Kwaten – have already joined the beta programme.
The Feed team is looking for more people looking to get involved as early adopters and MMF members can sign up now to skip the queue and benefit from at least 2 weeks with no service fee (so 100% of your budget gets spent on your ads).
How it works
To use Feed you simply have to sign up, connect the artist’s profiles and set a budget. That’s the minimum Feed needs to run and optimise your ads. To do this, you’ll need to have access to the artist’s Facebook Page, which should be connected to an Instagram creator or business profile (if they use Instagram).
Feed founder Nick will be in touch shortly after you sign up to offer you a demo and check you’re correctly set up given your key goals.
Why try Feed and case studies
Across more than 16,000 campaigns Feed has outperformed users’ own ads on a like for like basis. Here’s the average increase in ad metrics for beta users: