News

MMF announce Associate Partnership with Facebook and Instagram

12 June 2019

The MMF are delighted to announce a new partnership with Facebook and Instagram. Facebook wants to engage more with directly with managers and develop relationships to ensure that artists are engaged in the progression of Facebook’s musical journey.

Throughout the course of the partnership, MMF Members can expect to benefit from unique resources for managers, events and other comms including the following guides which are now available on the MMF Member resource page:

– The Year In The Life Of An Artist On Facebook & Instagram.
– Creative Talent Playbook
– Music Products

Facebook & Instagram are thrilled to partner with Music Managers Forum and look forward to building relationships with the artist & management community in the UK. Through this partnership, we hope to champion music artists & representatives and guide them towards meaningful success on our platforms.”
– Erik Giusti, Music Partnerships, Facebook

“We’re excited to work with the music industry in an entirely new & unique way that enables artists to connect with existing & new fan circles around the world, enabling them to enhance the stories they will tell and the moments they will share on the platform with the magic of music. We’re just getting started and have so much more to explore, we’re excited to be on this journey with the industry.”
– Perry Bashkoff, Global Head of Commercial Label Partnerships, Facebook

Please help us by filling in the survey, linked below for us to take a “temperature check” on how you currently engage with Facebook in relation to the artists you manage and what you want to learn more about. This will ensure the content and engagement delivered as part of the partnership is relevant to you.

“The MMF is genuinely excited to welcome Facebook and Instagram as Associate members. Both platforms will play an exciting part in future of our business, and we look forward to fostering strong and productive relationships across the UK’s music management community.” 
– Annabella Coldrick, Chief Executive, MMF

Fill in the manager survey here

Read also...

Heatwaves & Live Events: What Managers Need to Know

26/06/2026

With the UK currently experiencing extreme temperatures of up to 40°C, the Music Managers Forum (MMF) has been working with industry partners to provide clarity and guidance for artists and their teams navigating live performances in these conditions.

Find out more

Complete the MMF Annual Member Survey

22/06/2026

We’re inviting all members to complete our Annual Member Survey and share your experiences, challenges, and ideas.

Find out more

Global artists, songwriters, and managers, call for their rights to be respected in AI deals

22/06/2026

A global coalition of artists, songwriters and music managers have issued a warning to the world’s record labels and publishers to stop the misuse of their rights in AI deals.

Find out more

Meet our Associates

18/06/2026

Meet AXS - the global ticketing platform built to bring a modern, technology-driven approach to live events.

Find out more
Back to Top