2012 Artist/Music Management Professional Development Programme *Scott Rodger to speak at Module 1*

12 July 2012

The Music Managers Forum, Music Publishers Association & MMF Training are pleased to announce that their joint Artist / Music Management Professional Development Programme will run again in 2012.

This Programme has been developed and refined over time to ensure that all attendees become better equipped to take advantage of the new business opportunities that are central to the development of our industry.  Individuals from all sectors of the music industry who are involved or interested in any aspect of artist management will benefit from the Programme’s varied and comprehensive content.  The objective is straightforward: to provide practical information placed in the context of today’s music industry.

Delivery of the Programme is designed to suit the busy lifestyles of those taking part. The Programme consists of six short, intensive modules. Each module consists of one 3-hour session, each commencing at 6.30pm and ending at 9.30pm.  Reference materials will be supplied for each module.

Law Society members who attend this Programme may claim 3 hours accredited CPD time per module. The master class is also accredited by ILEX and fellows who attend may claim the time spent on the master class against their CPD requirement as stipulated in the ILEX fellowship agreement. Members of the ICAEW, AIA, ACCA and AAT may claim the hours spent on this master class against their CPD requirements as stipulated in their membership details.

PRICES (per module 6.30-9.30pm, including tea/coffee)

MPA/MMF members & PRS for Music staff: £33.33 plus £6.67 VAT = £40.00 per module

AIM, APRS, BASCA, BPI, IAMA, MPG members: £50.00 plus £10.00 VAT = £60.00 per module

Non-members: £66.67 plus £13.33 VAT = £80.00 per module

VENUE: PRS for Music Boardroom, 6th Floor, Copyright House, 29-33 Berners Street, London, W1

All modules are stand alone, but collectively the Programme provides a wide-ranging analysis of all the issues, challenges and practical opportunities facing those involved or interested in artist management services today.  For further information about each module, see below.

BOOK NOW: by completing and returning this form or by contacting

Module 1: Monday 16th July 2012

Artist/Producer/Management Business Models & Agreements

Guest speakers: Scott Rodger (Arcade Fire, Paul McCartney) and Stephen Budd.

  • Legal & Trading Relationships: 21st Century Business Models
  • Making a Living! Options, Pitfalls & Opportunities
  • Management Skills, Competencies, Roles & Functions today
  • Industry Value Chains & Income Streams: from Creation to Consumption (& back again?)
  • Teamwork & 3rd Party Frameworks: Who’s contracted to whom?
  • Artist & Audience Development
  • Management / Client Obligations, Legal Entities & Conflicts of Interest
  • Management Agreements: Key Terms & Conditions in all Contracts

Module 2: Monday 3rd September 2012

Artist Development & Business Administration / Money Management & Sources of Finance

  • Taking Care of Business: Project, Career & Business Development
  • Funding & Financial Support: capital requirements; categories & available options
  • The Process: the reality – from 1st contact to exit strategy & beyond
  • Documentation, evidence & due diligence
  • Insurance & Legal Requirements
  • Intellectual Property, Roles & Rewards: ownership & participation – Client Rights Management: decisions, agreements, registrations & notification
  • Control, Decision-Making & Reporting
  • Predictable Pitfalls & Opportunities

Module 3: Monday 24th September 2012

Fan Base Development & Management / Music Media, Marketing & Promotion

  • Artist / Fan Relationships & Business Models
  • Fan Behaviour & Requirements
  • Content, Assets & Editions
  • Community Engagement & Database Marketing
  • Social Media, Websites, Analytics & Data Mining
  • Marketing, Media, Promotion & Retail
  • Tools, Widgets, Plug-Ins & Service Providers
  • Project & Campaign Planning
  • Mobile Applications & GPS Marketing

Module 4: Monday 15th October 2012

Artist Licensing, Merchandising, Endorsements & Brand Partnerships 

  • Brand Requirements, Aims & Objectives
  • The Artist / Music Opportunity
  • Brand Relationships
  • Artist Management Considerations & Issues
  • Process & Activities
  • Artist Licensing & Endorsement
  • Branded Games
  • Key Terms & Conditions in Brand Agreements
  • Merchandising & Key Terms & Conditions in Merchandising Agreements

Module 5: Monday 12th November 2012

Live Music & International Touring

  • Management Duties & Obligations
  • Building the Live Team (Local to International): what to expect & key issues to be aware of
  • Booking Agencies; Festival & Concert Promotion: traditional relationships & new partnerships
  • Media Rights, Brands, New & Existing Revenue Streams / Opportunities
  • Budgeting, Negotiation & Cash Flow: key issues, terminology & where the money goes
  • Tour & Production Management: documentation, logistics & predictable problems
  • Ticketing Strategies & Database Marketing
  • Deals & Agreements: key terms & conditions, implications & issues in all relevant contracts / agreements

Module 6: Monday 3rd December 2012

The Record Business: Update & Agreements (Artist, Distribution, Licensing & Public Performance)

  • The Recording Industry: current & future structures
  • Roles, Activities, Rights & Income Streams: record companies & labels; music content & brand development
  • Project Strategies & Management: Schedules, Budgets, Campaigns & Co-ordination
  • Producer & Performer Rights Management in the Digital Age: NROs, direct & collective licensing; standards & identifiers
  • Artist, Production, Licensing, Marketing & Distribution Agreements
  • Guidelines & Options for all Key Issues, Terms & Conditions in Contracts negotiated

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