My career in the music industry started about 9 years ago, and I have managed a few projects along the way – but I’ve officially been managing full time for about 3 years.

I have my own set up ‘Flytrap Management’, where I manage the amazing VC Pines. Alongside this, I’m developing another artist which you will hopefully hear about very soon. I’m also Kodaline’s Day to Day Manager for East City Management.

I first discovered VC Pines through the power of social media and instantly fell in love with his voice. I went to see him live at Notting Hill Arts Club, where he performed with his 6-piece band, which included a brass section. That got me even more hooked on his sound. From that point onwards we started working together, and I’m so excited to be part of his journey.

A good day is when the artist sends you exciting new music, great ideas are flowing with the team, a great sync comes through – or we get added to big streaming and radio playlists.

A bad day is when tours get cancelled or postponed, when sessions and studio time get cancelled, or shoots get moved – an ongoing theme in 2020!

There’s been a few highlights in my career so far, but a very recent one was signing VC Pines to BMG UK publishing during the first lockdown

2020 has definitely created a lot more pressure on managers to keep the ship floating whilst we navigate through so much uncertainty as an industry. But on a positive note we’ve also found new innovative ways of working in this environment.

Another challenge as a manager is also keeping a good work/life balance; looking after yourself, as well as your clients. That has definitely been more of a challenge this year – especially when it comes to keeping everyone’s mental health and wellbeing in check.

I can’t get enough of Q – ‘Take Me Where Your Heart Is’. I’m also spinning Celeste, Jordan Rakei, Arlo Parks, OutKast, Michael Kiwanuka and H.E.R