What is a music manager? What do they do? And why do they play such an increasingly crucial role in the modern music industry?
Written by the Music Managers Forum, The Essential Guide to Music Management is aimed at all levels of music manager, and takes the reader on a journey from grassroots to international success – offering clear practical advice on getting started, developing a viable management company, putting together a team, and building the partnerships that will enable you to navigate an ever-changing global business.
Taking a step-by-step trajectory, the book covers both the core areas where artists and their managers earn a living (live music, recorded music, music publishing, merchandise, brands) as well as casting an eye to the future to explore different structures, strategies and approaches to management. An absolute must-read for those starting out, it is hugely relevant for established professionals.
Full of tips and insights from leading music practitioners, including some of the world’s most successful and entrepreneurial music managers, this Essentials Guide offers the perfect grounding for building a sustainable business that will help you and your artist, songwriter and producer clients succeed.