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This workshop will give managers an insider look at how YouTube works with their licensing partners, predominantly record labels. We’ll review the YouTube industry (it is an industry!) with an emphasis of how the business works, what YouTube monetization really means and give managers the knowledge they need to ensure they’re getting everything out of YouTube that their artists should be getting.

The format will be as follows:

4:00-4:30 Registration

4:30-5:30 An Overview of the YouTube Industry

•       The YouTube business and Multi-Channel Network ecosystem

•       How money is made on YouTube

•       How to negotiate a contract with an MCN

5:35-6:30 How the record labels make money from YouTube and why YouTube should be treated differently

•       How YouTube royalties are collected

•       Why YouTube should be treated differently compared to other social media platforms

•       Basic marketing best practice tips

6:35-7:00 Collecting publishing royalties from YouTube

•        Layout of the publishing/collection society ecosystem regarding digital royalty collection

•        Why you’re not getting your publishing royalties from YouTube, and what to do about it

7:00-7:30 Q&A

RSVP now.