Recommended Reading: Record Of The Day Streaming Article – Dividing The Stream
Arnt Maasø, Associate Professor at the University of Oslo and Head of Music Streaming Study at Clouds and Concerts, introduces a new way to split royalties on streaming platforms.
“In the wake of the Apple-Beats deal, some of the most interesting comments highlight limitations in the current music streaming business model, and point to future possibilities as a result of this acquisition. This post discusses how the model can be strengthened by a shift from a ‘pro rata’ to a ‘user-centric distribution’ of income—which the Clouds & Concerts research project at the University of Oslo presented at SXSW in March—and by building on this to develop the platform economics of streaming.”
Click here to read the full article.
Reproduced with kind permission of Record Of The Day.