Affiliate marketing – or, in plainer English, “referral” or “influencer” marketing – is where online retailers utilise third-party referrals to drive and encourage sales.
In essence, it is the lifeblood of online commerce.
And it is big business too. According to a report by the Internet Advertising Bureau UK [IAB] and PricewaterhouseCoopers, in 2015 UK advertisers spent £1.3 billion on affiliate marketing and lead generation – driving an estimated £17.7bn in sales, or around 1% of UK GDP.
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