Artist Management Development Programme

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TIMES: 6.30pm – 9.30pm
VENUE: Grant Thornton, Melton Street, Euston Square, London, NW1 2EP.

 

Module 1: Monday 4th July 2016
Artist/Producer/Management Business Models & Agreements
  • Legal & Trading Relationships: 21st Century Business Models
  • Making a Living! Options, Pitfalls & Opportunities
  • Management Skills, Competencies, Roles & Functions today
  • Industry Value Chains & Income Streams: from Creation to Consumption (& back again?)
  • Teamwork & 3rd Party Frameworks
  • Artist & Audience Development
  • Management / Client Obligations, Legal Entities & Conflicts of Interest
  • Management Agreements: Key Terms & Conditions in all Contracts
  • Mediation

 

Module 2: Monday 1st August 2016
Artist Development & Business Administration / Money Management & Sources of Finance
  • Taking Care of Business: Project, Career & Business Development
  • Funding & Financial Support: capital requirements; categories & available options
  • The Process: the reality – from 1st contact to exit strategy & beyond
  • Documentation, evidence & due diligence
  • Insurance & Legal Requirements
  • Intellectual Property, Roles & Rewards: ownership & participation – Client Rights
  • Management: decisions, agreements, registrations & notification
  • Control, Decision-Making & Reporting
  • Predictable Pitfalls & Opportunities

 

Module 3: Monday 12th September 2016
Fan Base Development & Management / Music Media, Marketing & Promotion
  • Artist / Fan Relationships & Business Models
  • Fan Behaviour & Requirements
  • Content & Channel Strategies, Assets & Editions
  • Community Engagement & Database Marketing
  • Social Media, Websites, Analytics & Data Mining
  • Marketing, Media, Promotion & Retail
  • Tools, Widgets, Plug-Ins & Service Providers
  • Project & Campaign Planning

 

Module 4: Monday 10th October 2016
Artist Licensing, Merchandising, Endorsements & Brand Partnerships
  • Brand Requirements, Aims & Objectives
  • The Artist / Music Opportunity
  • Brand Relationships
  • Artist Management Considerations & Issues
  • Process & Activities
  • Artist Licensing, Merchandising & Endorsement
  • Key Terms & Conditions in Brand and Merchandising Agreements

 

Module 5: Monday 7th November 2016
Live Music & International Touring
  • Management Duties & Obligation
  • Building the Live Team (Local to International): key issues & expectations
  • Booking Agencies; Festival & Concert Promotion: relationships & partnerships
  • Media Rights, Brands, Revenue Streams & Opportunities
  • Budgeting, Negotiation & Cash Flow: key issues, terminology & where the money goes
  • Tour & Production Management: documentation, logistics & predictable problems
  • Ticketing Strategies & Database Marketing
  • Deals & Agreements: key terms & conditions, implications & issues in relevant contracts / agreements

 

Module 6: Monday 5th December 2016
The Record Business: Update & Agreements (Artist, Distribution, Licensing & Public Performance)
  • The Recorded Music Sector: current & future structures
  • Roles, Activities, Rights & Income Streams: record companies & labels; music content & brand development
  • Project Strategies & Management: Schedules, Budgets, Campaigns & Co-ordination
  • Producer & Performer Rights Management in the Digital Age
  • Neighbouring Rights, Direct & Collective licensing
  • Artist, Production, Licensing, Marketing & Distribution Agreements
  • Guidelines & Options for Key Issues, Terms & Conditions in Contracts negotiated

 

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