THE MUSIC MANAGERS FORUM (MMF) AND YOUTUBE MUSIC HAVE TODAY ANNOUNCED THE SECOND WAVE OF SUCCESSFUL APPLICANTS FOR THE ACCELERATOR PROGRAMME FOR MUSIC MANAGERS.
Reflecting the true depth and diversity of British music, this year’s 20 participants are drawn from across the UK and represent an extraordinary range of 66 artists, songwriters and producers – from drill rappers and heavy rock bands to experimental instrumental groups and award-winning jazz ensembles. They include managers of acts shortlisted for the BRIT Awards Rising Star, the BBC Sound of 2020, BBC Radio 1Xtra’s Hot for 2020 and the Mercury Prize.
Over half the group are from outside London. 38% are female, and 52% are from Black and Ethnic backgrounds. Only three currently operate as full-time music managers, with the majority balancing this role with other freelance, consultative or short term employment. Developed by the MMF, Accelerator is generously supported by YouTube Music, Arts Council England, Creative Scotland and the Scottish Music Industry Association (SMIA).