Manager Spotlight offers a small insight into the heads of incredible managers. This week in the spotlight is Jack Fratini!
How long have you worked in Management?
My career in the music industry started about 9 years ago, and I have managed a few projects along the way – but I’ve officially been managing full time for about 3 years.
Who do you manage now?
I have my own set up ‘Flytrap Management’, where I manage the amazing VC Pines. Alongside this, I’m developing another artist which you will hopefully hear about very soon. I’m also Kodaline’s Day to Day Manager for East City Management.
Where did you find your first client and what inspired you to take them on?
I first discovered VC Pines through the power of social media and instantly fell in love with his voice. I went to see him live at Notting Hill Arts Club, where he performed with his 6-piece band, which included a brass section. That got me even more hooked on his sound. From that point onwards we started working together, and I’m so excited to be part of his journey.
What’s a good/bad day at work look like for you?
A good day is when the artist sends you exciting new music, great ideas are flowing with the team, a great sync comes through – or we get added to big streaming and radio playlists.
A bad day is when tours get cancelled or postponed, when sessions and studio time get cancelled, or shoots get moved – an ongoing theme in 2020!
What has been the highlight of your management career to date?
There’s been a few highlights in my career so far, but a very recent one was signing VC Pines to BMG UK publishing during the first lockdown
What do you think are the big challenges for a manager in 2020?
2020 has definitely created a lot more pressure on managers to keep the ship floating whilst we navigate through so much uncertainty as an industry. But on a positive note we’ve also found new innovative ways of working in this environment.
Another challenge as a manager is also keeping a good work/life balance; looking after yourself, as well as your clients. That has definitely been more of a challenge this year – especially when it comes to keeping everyone’s mental health and wellbeing in check.
What music are you currently listening to?
I can’t get enough of Q – ‘Take Me Where Your Heart Is’. I’m also spinning Celeste, Jordan Rakei, Arlo Parks, OutKast, Michael Kiwanuka and H.E.R