Letter from America #3 from MMF US consultant Jonny Dawson.
As promised here is a round-up from our NYC panel on Content Strategy. As I discussed in the previous letter, its arguably the single biggest strategic consideration for Artist campaigns (outside of the music!) and I hope it is useful – as always, feel free to get in touch with any US related questions.
NYC MANAGER MEETUP OCTOBER 2018:
THE MUSIC VIDEO & BEYOND: CONTENT STRATEGY IN THE AGE OF SOCIAL MEDIA In Partnership with AWAL
Nick Susi Artist Manager, Strategist (Moderator)
Oliver Diamond Director – Matte Projects, Matte Music
Bella Jay Thomas Lead Influencer Strategist
Emily Williams Senior Director, Project Management and Digital Marketing at Downtown Records
What is Content Strategy in 2018?
Memes in music;
Best In Class – 2018;
Young Thug – Wyclef Video. Felt very genuine, YT’s vision – they played with it. Authentic because there are pieces of the Artist that you can see it in.
Tierra Whack – Whack World – Really clever – visual album, shows how eccentric she is, and how far her vision goes. Really flowed, even though it’s abstract.
Ama Lou – DDD – Theatrical, telling a story through a movie format.
Drake – Gods Plan – Really smart approach, Its DIY and feels very Artist authentic.
Childish Gamibo – This Is America – Effective (in part) because of his consistent collaboration with the same creatives.
If members would like to be put in touch with Jonny, please email firstname.lastname@example.org with details of your US query and she will do an intro.