Google has launched a new way for artists to communicate directly with fans. Starting last Friday, artists can now post videos, GIFs, images and text to a space inside their search results’ Knowledge Panel, the area containing photos, biography and links to sites such as YouTube and Spotify.
Artists can control the content once they become verified using this dedicated site. The blue checkmark next to the artists name will let fans know it’s a legit update from the artist.
“Google and YouTube’s goal is to support and empower artists across the board,” said Lyor Cohen, Global Head of Music at YouTube. “Giving artists the ability to manage how they show up on Google when fans are searching for information is critical, so I’m really pleased to see this new feature be made available to artists worldwide.”