The Music Managers Forum has long campaigned for a fairer, more transparent music industry that operates in the interest of artists and fans. We published Dissecting the Digital Dollar parts 1 and 2 to further that aim regarding streaming. Both are available here. These bite-sized extracts summarise each issue and propose practical courses of action for managers and artists. This extract will focus on copyright data.
Everyone agrees that bad music rights data is making the processing of digital royalties inefficient, though there is less consensus on what the solution may be.
Many managers feel that the CMOs are best equipped to tackle this challenge, and should therefore be encouraged to do so. In particular, record industry and publishing sector CMOs should be encouraged to collaborate in a bid to identify which songs appear in which recordings.
But not everyone agrees that the CMOs should lead on this, some questioning whether rivalries between societies, or a fear that better data could further reduce the role of the collecting societies in digital licensing, will hinder their efforts.
However data begins when the creative process starts when it is finished. To that end artists and managers need to prioritise the collection and fixation of data and not leave it to others.
Actions for Managers/Artists: