The 4th of a series of MMF events with the live world took last week at the Under The Bridge club in Chelsea (www.underthebridge.co.uk). Newly opened the venue is available to hire for gigs/filming/functions etc etc with 600 capacity. Contact Joanne Hunter (firstname.lastname@example.org).
The object, as outlined by Chair Jon Webster from the MMF, was to learn from experienced professionals some of the issues around booking a tour. What was your objective from booking a tour?
Making as much money as possible?
Being as green as possible i.e. minimizing your carbon footprint?
Expanding your fan base?
Selling more merchandise or CDs?
The panel consisted of:
After an hours’ sometimes heated, often funny discussion the following principles had been arrived at:
The evening did focus on mostly large tours but the aspirational aspects were still there – as long as you remember them in 5 years time when your artist finally makes it and you embark on booking your first proper tour.
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