Specifics of Day-to-Day Operations: While the program covers general business management, it doesn’t detail the day-to-day tasks like tour logistics, social media strategy, public relations. These vary vastly amongst members’ clients’ needs and as such are supported by other MMF training modules, events and resources.
Creative A&R (Artists & Repertoire): The program focuses on the business, legal, and ethical aspects of management. It does not cover the creative side of a manager’s role, such as A&R, music production, or artistic development.
Marketing and Promotion: The program does not cover specific marketing strategies, promotional campaigns, or working with different types of media (radio, press, digital platforms).
Global Market Specifics: The information highlights UK-specific topics like “UK Equality Law” and “UK & Withholding Tax.” Whilst key specific legal or tax regulations for other countries are mentioned, the certification has limitations for full global implementation, and it is always best to research, consider and apply specific country knowledge where appropriate.
Advanced Financial Modelling or Investment Strategies: While budgeting and cash flow management are included, the program does not cover more complex financial topics like advanced investment strategies or detailed financial modeling.
Mental Health, Psychology or Mentoring: The program touches on the manager’s role regarding welfare and well-being, but it doesn’t provide specific training on the psychological aspects of managing creative individuals, acting as a mentor or advanced mental health support. We signpost members to our partners Music Minds Matter, Music Support and Tonic Rider, who offer expertise in this area and other professional certifications such as Mental Health First Aid England.