Can you tell us when Finesse Foreva was established? And who are the key members of the team?

Who would have thought that a business plan drawn up after a night of hip hop karaoke, would have been a catalyst for the creation of an ever-growing musical legacy? Finesse Foreva was founded by childhood friends SK, TK and JB (aka JB Made IT), in 2017. The dream at the time was simple.

Could you share some information about the artists and creative talent currently on your roster?

Russ Millions, Ivorian Doll, Skengdo & Am, 808 Gadget, Gotcha, JB MadeIt, Sebz Beatz

What criteria or factors do you consider when making decisions on which artists and talent to sign?

Talent is number one, but work ethic and being a self starter is very important – one thing we embody at FF is work ethic.

Looking ahead to 2024, what do you think are the biggest opportunities for music management companies?

I think the biggest opportunity is diversifying. There are many things as a manager you can diversify into – not just for your artist, but for yourself as a manager and a business owner. Managing artists gives you a lot of leverage into different arenas of industry. Take us for an example. We are now putting on one of the biggest music seminars to happen in South LDN, Croydon!

What market developments or technologies most excite you about the future?

How AI will integrate will be quite interesting. It’s already possible to assist people with making simple contracts and agreements, and cleaning up release plans. When it comes to music use and AI I think it is still a grey area, but I’m sure lawmakers will be able to navigate it.

Finesse Foreva are partnering with the MMF on the upcoming NXT GEN conference and showcase. Can you tell us a little bit more about the event, and why it’s so important?

It’s crazy to think we are now partnering with the MMF! We only heard about them in 2017 when we applied for the Accelerator fund – which we didn’t get – but through hard work and consistency over the years we have proved we are here to not only stay but to innovate and inspire the next generation! We believe that is why Paul and the rest of the team are happy to work with us on creating Music NXT Gen.

The event is dedicated to the next generation of music creators and executives trying to navigate the music industry in the easiest way possible, and there’s no better way to do that than getting the industry all under one roof sharing gems!

The day will consist of panellists with an evening show from performers at the top of their game who are from Croydon & South London.

Why would you recommend membership of the MMF to other managers?

MMF is a great entry for managers to get the right education and build the right networks with other managers and executives that take the business seriously.

What music is the team currently listening to?

We listen to everything. It’s too hard to nail it down, as most genres these days are cross blending.

For more information, check out the Finesse Foreva website here.