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The Mechanics of Music Management Webinar – Building & Managing A Fanbase

30 Apr 2019 , 6pm - 8pm
£33 + VAT (MMF Members), £49.50 + VAT (Trade Bodies), £66 + VAT (non-members)

‘The Mechanics Of Music Management’ is a brand new training programme from MMF delivered by CMU Insights and led by Chris Cooke, Marcus O’Dair and artist manager Phil Nelson.

A series of webinars exploring best practice and current trends in artist management, together these sessions provide a comprehensive guide to artist revenue streams and business models, music rights and record deals, fanbase building and direct-to-fan relationships, and explain where the manager fits in with each of these strands of the business.

Each webinar includes an interactive presentation from Chris or Marcus followed by practical case studies from Phil. There will be plenty of opportunities to ask questions plus all participants can download a copy of the accompanying slides.

*Please note – Webinars are designed so they can be booked as individual webinars or as a series*


Building & Managing A Fanbase

Tuesday 30th April, 6pm – 8pm

This webinar will provide an overview of music marketing and PR, and offer advice on building direct-to-fan businesses for your artists. It will consider the role of artist and manager in building a fanbase, as well as looking at how other partners, and especially the label, play a key role in marketing campaigns.

Topics include: Developing an artist brand, Building a fanbase, Album/EP marketing campaigns, Key channels and media, The role of business partners, Mailing lists, Artist stores and merchandise, Fan-funding and pre-order campaigns.


Please note, once enrolled links to webinar platform and accompanying course materials will be sent. For discount codes and any questions, please email


MMF members: £33 plus £6.60 VAT = £39.60 per module
MPA, AIM, APRS, BASCA, BPI, FAC, IAMA, ICAEW, ISM, SMIA, SWIM, MPG & MU members; PRS for Music staff: £49.50 plus £9.90 VAT = £59.40 per module
Non-members: £66 plus £13.20 VAT = £79.20 per module

Remote Learning - Computer and Internet Connection Required

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