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The Mechanics of Music Management – All 4 Webinars (Discounted Rate)

19 Mar 2019 , 6pm - 8pm
MMF members: £116.67 plus £23.33 VAT = £140 for 4 Webinars

‘The Mechanics Of Music Management’ is a brand new training programme from MMF delivered by CMU Insights and led by Chris Cooke, Marcus O’Dair and artist manager Phil Nelson.

A series of webinars exploring best practice and current trends in artist management, together these sessions provide a comprehensive guide to artist revenue streams and business models, music rights and record deals, fanbase building and direct-to-fan relationships, and explain where the manager fits in with each of these strands of the business.

Each webinar includes an interactive presentation from Chris or Marcus followed by practical case studies from Phil. There will be plenty of opportunities to ask questions plus all participants can download a copy of the accompanying slides.

*Please note – Webinars are designed so they can be booked as individual webinars or as a series*


Artist & Management Business Models

Tuesday 19th March, 6pm – 8pm

This webinar will look at the role managers play in developing each artist’s individual business and career, and at how managers can evolve their own businesses and careers. It includes lots of practical advice to help you grow your artists’ businesses, while also ensuring that your own management career and company progress.
Topics include: Running a company, managing money, raising finance, portfolio careers, ensuring a healthy work/life balance, Networking.


Music Rights

Tuesday 2nd April, 6pm – 8pm

This webinar will provide a concise guide to music copyright, introducing the different music rights, the key copyright controls, moral and performing rights, and the differences between direct and collective licensing. It will present the complexities of music rights in a

very easy-to-understand way, ensuring you can better protect and monetise your artists’ intellectual property.

Topics include: Music rights and copyright controls, Performer ER, Collective Licensing, PRS, MCPS and PPL, Key music right revenue streams: streaming, downloads, physical, sync, broadcast, live and public performance.


Recordings & Labels

Tuesday 16th April, 6pm – 8pm

This webinar will look at the role of the record company, the different kinds of label and distribution deals now available, and key trends in the streaming music market. There is more choice than ever when picking label and distribution partners, though that makes the decision-making process harder. This seminar will ensure you understand the pros and cons of each approach, allowing you to make a fully informed decision.

Topics include: record label services, label and distribution deals, artist royalties and reporting, producer deals and royalties, The streaming market – key trends.


Building & Managing A Fanbase

Tuesday 30th April, 6pm – 8pm

This webinar will provide an overview of music marketing and PR, and offer advice on building direct-to-fan businesses for your artists. It will consider the role of artist and manager in building a fanbase, as well as looking at how other partners, and especially the label, play a key role in marketing campaigns.

Topics include: Developing an artist brand, Building a fanbase, Album/EP marketing campaigns, Key channels and media, The role of business partners, Mailing lists, Artist stores and merchandise, Fan-funding and pre-order campaigns.


Please note, once enrolled links to webinar platform and accompanying course materials will be sent. For discount codes and any questions, please email


MMF members: £116.67 plus £23.33 VAT = £140 for 4 Webinars
MPA, AIM, APRS, BASCA, BPI, FAC, IAMA, ICAEW, ISM, SMIA, SWIM, MPG & MU members; PRS for Music staff: £175 plus £35 VAT = £210 for 4 Webinars
Non-members: £66 plus £233.34 + £46.66 VAT = £280 for 4 Webinars


MMF members: £33 plus £6.60 VAT = £39.60 per module
MPA, AIM, APRS, BASCA, BPI, FAC, IAMA, ICAEW, ISM, SMIA, SWIM, MPG & MU members; PRS for Music staff: £49.50 plus £9.90 VAT = £59.40 per module
Non-members: £66 plus £13.20 VAT = £79.20 per module

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