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Mechanics of Music Management – Building & Managing a Fanbase Seminar

26 Nov 2019 , 5.30pm - 8.30pm
£50 + VAT MMF Members, £75 + VAT Trade Body, £100 + VAT Non-Members

The Mechanics of Music Management (Level 2)

‘The Mechanics Of Music Management’ is a training programme from MMF delivered by CMU Insights and led by Chris Cooke and Marcus O’Dair. A series of five seminars exploring best practice and current trends in artist management, together these sessions provide a comprehensive guide to artist revenue streams and business models, music rights and record deals, fanbase building and direct-to-fan relationships, and explain where the manager fits in with each of these strands of the business. Each seminar consists of two lectures, interactive exercises, discussions and a Q&A session.


SEMINAR: BUILDING & MANAGING A FANBASE

Tuesday 26th November 2019

5.30pm doors, 6pm – 8.30pm course

This seminar will provide an overview of music marketing and PR, and offer advice on building direct-to-fan businesses for your artists. It will consider the role of artist and manager in building a fanbase, as well as looking at how other partners, and especially the label, play a key role in marketing campaigns.

Topics include:

– Developing an artist brand.

– Building a fanbase.

– Album/EP marketing campaigns.

– Key channels and media.

– The role of business partners.

– Mailing lists.

– Artist stores and merchandise.

– Fan-funding and pre-order campaigns.


Prices

Individual Seminar Prices:

MMF members: £50 + VAT = £60 per module
MPA, AIM, APRS, BASCA, BPI, FAC, IAMA, ICAEW, ISM, MPG & MU members; PRS for Music staff: £75 plus VAT = £90.00 per module
Non-members: £100 plus VAT = £120.00 per module

MMF Members can book all five modules for a 50% discounted rate of £208.34 + VAT (£250 inc VAT)

Please email lovisa@themmf.net for discount codes.

Venue:
PPL (Top Floor)
1 Upper James Street
London
W1F 9DE