The Mechanics of Music Management (Level 2)
‘The Mechanics Of Music Management’ is a training programme from MMF delivered by CMU Insights and led by Chris Cooke and Marcus O’Dair. A series of five seminars exploring best practice and current trends in artist management, together these sessions provide a comprehensive guide to artist revenue streams and business models, music rights and record deals, fanbase building and direct-to-fan relationships, and explain where the manager fits in with each of these strands of the business. Each seminar consists of two lectures, interactive exercises, discussions and a Q&A session.
SEMINAR: BUILDING & MANAGING A FANBASE
Tuesday 26th November 2019
5.30pm doors, 6pm – 8.30pm course
This seminar will provide an overview of music marketing and PR, and offer advice on building direct-to-fan businesses for your artists. It will consider the role of artist and manager in building a fanbase, as well as looking at how other partners, and especially the label, play a key role in marketing campaigns.
Topics include:
– Developing an artist brand.
– Building a fanbase.
– Album/EP marketing campaigns.
– Key channels and media.
– The role of business partners.
– Mailing lists.
– Artist stores and merchandise.
– Fan-funding and pre-order campaigns.
PRICES
Individual Seminar Prices:
MMF members: £50 + VAT = £60 per module
MPA, AIM, APRS, BASCA, BPI, FAC, IAMA, ICAEW, ISM, MPG & MU members; PRS for Music staff: £75 plus VAT = £90.00 per module
Non-members: £100 plus VAT = £120.00 per module
MMF Members can book all five modules for a 50% discounted rate of £208.34 + VAT (£250 inc VAT)
Please email nicky@themmf.net for discount codes.
