The Mechanics of Music Management (Level 2)
‘The Mechanics Of Music Management’ is a training programme from MMF delivered by CMU Insights and led by Chris Cooke and Marcus O’Dair. A series of five webinars exploring best practice and current trends in artist management, together these sessions provide a comprehensive guide to artist revenue streams and business models, music rights and record deals, fanbase building and direct-to-fan relationships, and explain where the manager fits in with each of these strands of the business.
The role of the artist manager has changed a lot over the last decade. And the manager’s role can change dramatically as an artist’s career progresses too. We look at all the ways artists make money, all the business partners they work with along the way, and then where the manager fits into it all. Plus what do modern management deals look like and why do so many managers take so long to get that deal written down? We share MMF’s guidance on deals, contracts and the artist/manager relationship.
Once an artist starts making money from their music they become a company and the manager is basically the CEO of that company. But what even is a company? We run through what the law says about companies and explain the formalities you need to go through to ensure your artist’s business is legal, solvent and secure. Plus top tips on band agreements, hiring an accountant and raising money.
Whenever artists write songs or record tracks they create copyrights. And those copyrights can generate revenue. We provide a user-friendly guide to copyright: what it is, how it works, how it makes money and how managers can ensure their clients properly manage, monetise and enforce their rights. We’ll also explain what PRS, PPL and MCPS do – and why getting copyright data right can be the difference between being paid and seeing nothing from your plays, syncs and streams.
Just like the role of the manager has evolved in the last decade, so too has the role of the label. Not least because the distributors who used to only work with labels now also provide services to artists direct. We explain how recorded music makes money and then review all the different kinds of label and distribution deals now available to artists. How do decide what is best for your client? Based on the ‘MMF Deals Guide’, we’ll explain the pros and cons of each approach.
An artist’s business begins and ends with the fanbase: build a fanbase, understand the fanbase, sell to the fanbase! We provide an overview of all the tools and tactics the music industry now employs to grow an artist’s audience. Plus, based on the ‘MMF Fan Data Guide’, we explain why accessing fan data is so important, and how it can be used to generate new revenue streams via direct-to-fan channels.
We have a package available that includes all training sessions above at a discounted price, this can be found here. If you have any questions please contact firstname.lastname@example.org.