Digital Marketing for Music Managers delivered by MusicAlly are a series of interactive online webinars which look in detail at digital platforms, marketing, campaign strategies and analytics. Each seminar consists of 2 in-depth modules, providing attendees with the tools they need to maximise their businesses online, covering Streaming, Facebook & Instagram, YouTube and Alternative Music Marketing.
For a limited time only we are offering a discounted package for all courses – please find more information and book here.
June 30: Streaming Masterclass
Streaming Best Practice: This module covers a range of essential tips and tactics to help artists, labels, managers and their wider teams to optimise their streaming profiles in order to ensure they reach the widest audience and drive engagement across key streaming platforms. We will also look at analytical tools available in Spotify For Artists, Apple Music For Artists and Youtube Studio.
Streaming Marketing: This module begins with a look at pre-save and pre-adds, what they are, how to use them and which companies provide tools to help you build your pre-save campaigns. We then look at tools for on-platform and third-party advertising inside streaming services and take a dive into playlisting strategy. Finally, we go into Chartmetric in depth, which is a very useful tool for understanding how to find and engage with fans wherever they are in the world; and how this can help you to find and pitch to key playlists.
July 7: Facebook & Instagram
Facebook & Instagram Advanced Advertising: This module will help you to get more bang for your advertising bucks across Facebook and Instagram. From establishing your audiences and retargeting them effectively, to creating the most cost efficient campaigns and using analytics to refine them, we’ll help you send your return on ad spend through the roof.
Remarketing: The why, how and what of remarketing. This module will cover the principles of remarketing, how it works in practice and different remarketing platforms, tools and strategies.
July 14: YouTube Masterclass
YouTube Best Practice: YouTube offers a breadth of opportunities to customize videos, drive viewers to other videos on your channel, create playlists, and engage with your community. In this module we will explain the essentials of YouTube optimisation. Furthermore, with an estimated 70% of all watch time on YouTube being driven by recommendations from YouTube’s algorithm, this module covers all bases for ensuring your YouTube videos and channels as visible as possible.
YouTube Analytics & Ads: Given that YouTube is a key platform for music discovery, this module serves as a deep dive into making sense of its analytics in order to fuel your channel growth. We will walk you through the most important metrics, how they are measured and how they contribute to your success on YouTube. It will also look at the various ad formats available for channel monetisation as well as for running your own ads on the platform
July 21: Alternative Marketing
Marketing on TikTok: TikTok is the social platform that’s on everyone’s lips, boasting more than 1bn app downloads and spawning viral hits like ‘Old Town Road’. This module explains how the platform works, how it relates to the music industry and how we can market artists to its huge youth audience.
Bringing Live Online: In light of the recent disruption to the music industry as a result of Covid-19, artists need to find new ways to maintain their connection with audiences around the world, and to help sustain a living, with touring not currently an option. Whilst by no means a new technology, livestreaming has become significantly more popular as a result. Music Ally’s ‘Bringing Live Online’ module will cover a range of platforms, case studies and lessons for artists. Besides the big platforms like Facebook Live, YouTube and Twitch, we’ll be looking at newer and/or more-niche platforms like YouNow, and some of the creative ways that artists have been using them to connect and make money.
Total worth of all these training courses is £400 + VAT. Total Price of this package is £250 + VAT. Members get 50% discount. E-mail firstname.lastname@example.org for discount code. Links will be sent out on the day of each session.