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BUILDING & MANAGING A FANBASE – SEMINAR FIVE

27 Nov 2018 , 17:30 - 20:30
£100 (£45 for MMF Members)

The Mechanics of Music Management (Level 2)

‘The Mechanics Of Music Management’ is a brand new training programme from MMF delivered by CMU Insights led by Chris Cooke & Marcus O’Dair. A series of five seminars exploring best practice and current trends in artist management. These seminars provide a comprehensive guide to the modern artist management, artist revenue streams and business models, music rights and record deals, and strategies for building a fanbase and direct-to-fan relationships. Each session is packed with bang-up-to-date information and practical advice and includes a combination of lecture, discussion, practical exercises and Q&A.

SEMINAR FIVE: BUILDING & MANAGING A FANBASE (Guest Speaker: Jessie Scoullar)

27th November 2018

5.30pm doors, 6pm – 8.30pm course

This seminar will provide an overview of music marketing and PR, and offer advice on building direct-to-fan businesses for your artists. It will consider the role of artist and manager in building a fanbase, as well as looking at how other partners, and especially the label, play a key role in marketing campaigns.

Topics include:

– Developing an artist brand.

– Building a fanbase.

– Album/EP marketing campaigns.

– Key channels and media.

– The role of business partners.

– Mailing lists.

– Artist stores and merchandise.

– Fan-funding and pre-order campaigns.

PRICES

MMF members: £37.50 plus £7.50 VAT = £45.00 per module
MPA, AIM, APRS, BASCA, BPI, FAC, IAMA, ICAEW, ISM, MPG & MU members; PRS for Music staff: £58.33 plus £11.67 VAT = £70.00 per module
Non-members: £83.33 plus £16.67 VAT = £100.00 per module

MMF Members can book all five modules for a discounted rate of £200, please see the separate event to register for all 5 modules

Please email nicky@themmf.net for discount codes.

Venue:
PPL Office (Top Floor) 1 Upper James Street, W1F 9DF, London, United Kingdom