The Mechanics of Music Management (Level 2)
‘The Mechanics Of Music Management’ is a brand new training programme from MMF delivered by CMU Insights led by Chris Cooke & Marcus O’Dair. A series of five seminars exploring best practice and current trends in artist management. These seminars provide a comprehensive guide to the modern artist management, artist revenue streams and business models, music rights and record deals, and strategies for building a fanbase and direct-to-fan relationships. Each session is packed with bang-up-to-date information and practical advice and includes a combination of lecture, discussion, practical exercises and Q&A.
SEMINAR FIVE: BUILDING & MANAGING A FANBASE (Guest Speaker: Jessie Scoullar)
27th November 2018
5.30pm doors, 6pm – 8.30pm course
This seminar will provide an overview of music marketing and PR, and offer advice on building direct-to-fan businesses for your artists. It will consider the role of artist and manager in building a fanbase, as well as looking at how other partners, and especially the label, play a key role in marketing campaigns.
– Developing an artist brand.
– Building a fanbase.
– Album/EP marketing campaigns.
– Key channels and media.
– The role of business partners.
– Mailing lists.
– Artist stores and merchandise.
– Fan-funding and pre-order campaigns.
MMF members: £37.50 plus £7.50 VAT = £45.00 per module
MPA, AIM, APRS, BASCA, BPI, FAC, IAMA, ICAEW, ISM, MPG & MU members; PRS for Music staff: £58.33 plus £11.67 VAT = £70.00 per module
Non-members: £83.33 plus £16.67 VAT = £100.00 per module
MMF Members can book all five modules for a discounted rate of £200, please see the separate event to register for all 5 modules
Please email firstname.lastname@example.org for discount codes.