MMF Education Autumn 2020

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This Autumn we are running our Level 2 and 3 Training online. You can book the individual sessions by clicking the individual links below!

Mechanics of Music Management (18.30pm-20.30pm)

The Mechanics Of Music Management’ is a training programme from MMF delivered by CMU Insights and led by Chris Cooke and Marcus O’Dair. A series of five webinars exploring best practice and current trends in artist management, together these sessions provide a comprehensive guide to artist revenue streams and business models, music rights and record deals, fanbase building and direct-to-fan relationships, and explain where the manager fits in with each of these strands of the business, plus we’ll consider how COVID-19 has impacted – in the short and long term – on each artist business and
the different artist revenue streams.

19 Nov: The Role Of The Artist Manager In 2020

Is the 20% commission model still fit for purpose?

The role of the artist manager has changed a lot over the last decade. And the manager’s role can change dramatically as an artist’s career progresses too. We look at all the ways artists make money, all the business partners they work with along the way, and then where the manager fits into it all. Plus what do modern management deals look like and why do so many managers take so long to get that deal written down? We share MMF’s guidance on deals, contracts and the artist/manager relationship.

Questions answered include:

– How do artists make money in 2020?

– What business partners do artists need in 2020?

– What role does the manager play?

– How has the role of the manager changed?

– When do you need a management contract?

– What goes in a management contract?

– What’s the deal – does a 20% commission model really work?

26 Nov: Managing An Artist Business In 2020 

Companies, finances and growing your business

Once an artist starts making money from their music they become a company and the manager is basically the CEO of that company. But what even is a company? We run through what the law says about companies and explain the formalities you need to go through to ensure your artist’s business is legal, solvent and secure. Plus top tips on band agreements, hiring an accountant and raising money.

Questions answered include:

– What needs to go in a band agreement?

– When should artists set up limited companies?

– How do you keep your artist’s business solvent?

– How do you keep your artist’s business legal?

– What are the pitfalls you need to be wary of?

– What about your management company?

– What finance and funding options are available in music?

3rd Dec: Making Money From Music Copyright In 2020 

How to make sure your artists aren’t missing out on royalties

Whenever artists write songs or record tracks they create copyrights. And those copyrights can generate revenue. We provide a user-friendly guide to copyright: what it is, how it works, how it makes money and how managers can ensure their clients properly manage,

monetise and enforce their rights. We’ll also explain what PRS, PPL and MCPS do – and why getting copyright data right can be the difference between being paid and seeing nothing from your plays, syncs and streams.

Questions answered include:

– What kind of creativity does copyright protect?

– What kind of control does copyright provide?

– Who owns your artist’s copyrights?

– How does copyright make money?

– What is stopping your artist’s getting paid?

– Where do PRS, MCPS and PPL fit in?

10 Dec: The Evolution Of Record Deals And Label Services 

Where do record labels fit in to your artist’s business?

Just like the role of the manager has evolved in the last decade, so too has the role of the label. Not least because the distributors who used to only work with labels now also provide services to artists direct. We explain how recorded music makes money and then review all the different kinds of label and distribution deals now available to artists. How do decide what is best for your client? Based on the ‘MMF Deals Guide’, we’ll explain the pros and cons of each approach.

Questions answered include:

– How do sound recordings make money in 2020?

– How does your artist get paid when their tracks are played?

– What services does your label or distributor provide?

– How do you pick a label or distribution partner?

– What are the pros and cons of different label and distribution deals?

17 Dec: Building, Growing And Managing A Fanbase

The latest trends in music marketing and direct-to-fan

An artist’s business begins and ends with the fanbase: build a fanbase, understand the fanbase, sell to the fanbase! We provide an overview of all the tools and tactics the music industry now employs to grow an artist’s audience. Plus, based on the ‘MMF Fan Data Guide’, we explain why accessing fan data is so important, and how it can be used to generate new revenue streams via direct-to-fan channels.

– How do you grow a fanbase for your artist?

– What’s in the music marketing toolkit in 2020?

– What social media actually matter?

– How do you get your tracks on a streaming service playlist?

– Are you accessing all your artist’s fan data?

– How can you drive extra income from your artist’s direct-to-fan relationship?

Digital Marketing For Music Managers (2pm-5pm)

Digital Marketing for Music Managers delivered by MusicAlly are a series of interactive online webinars which look in detail at digital platforms, marketing, campaign strategies and analytics. Each seminar consists of 2 in-depth modules, providing attendees with the tools they need to maximise their businesses online, covering campaigns, direct 2 fan, alternative music marketing, music business & technology. 

24 Nov: Campaigns

Marketing on a Budget 

Cross-platform, creative artist marketing can be expensive but unfortunately budgets are often limited and need to ensure maximum bang for the buck. In our ‘Marketing On A Budget’ module we discuss building an artist marketing campaign with little to no budget, with a focus on tools, strategies and examples across key elements that form a music marketing campaign: Direct-to-Fan, Content & Product Creation, Promotion & Digital Advertising and Fan Engagement & Storytelling. Besides presenting the latest low-cost music marketing tools we’ve come across, we have taken inspiration from our annual global music marketing survey which picks out some of the best artist and label campaigns. We have had hundreds of entries to this survey over the past five years, from independent musicians through to major labels. The best of these have been used to help us to build this course. Our aim is to equip you with the knowledge and skills to implement seemingly simple yet extremely effective marketing activations. In other words, to build professional marketing campaigns on DIY budgets.

Creative Edge

This module first looks at 10 different video-centric digital trends. Following this, we present a selection of campaigns that were particularly video-focused, covering how video was used, providing results where we can and offering our take on why we loved these campaigns. To finish off, we look at one case study in detail and discuss some tools and platforms that are focused on video.

1 Dec: Direct To Fan

Direct To Fan

Learn the differences between various D2C platforms and what you should consider before choosing which one to work with. By looking at artist store examples and creative merch ideas, we want to give you an understanding of best practices relating to merch.

E-Mail Marketing

Not only is email marketing still relevant today, it is a vital part of any music marketing campaign because unlike other means of communication, its reach is not at risk of being suppressed by an external algorithm. This module covers the importance of email marketing, tips for building your mailing list, how to create the most engaging emails as well as audience segmentation and development. Finally we compare and contrast some of the most widely used tools for email marketing.

8 Dec: Alternative Music Marketing

Bringing Live Online

In light of the recent disruption to the music industry as a result of Covid-19, artists need to find new ways to maintain their connection with audiences around the world, and to help sustain a living, with touring not currently an option. Whilst by no means a new technology, livestreaming has become significantly more popular as a result. Music Ally’s ‘Bringing Live Online’ module will cover a range of platforms, case studies and lessons for artists. Besides the big platforms like Facebook Live, YouTube and Twitch, we’ll be looking at newer and/or more-niche platforms like YouNow, and some of the creative ways that artists have been using them to connect and make money.


Podcast consumption has grown rapidly in recent times, providing new opportunities for artists to connect more deeply with their fans and market themselves more effectively. In this module we look at the state of the current podcast landscape and why the music industry needs to pay attention.

15 Dec: Music Business & Technology

Voice – Smart Speakers

Smart speakers are the fastest growing consumer electronics segment since the smartphone. This module provides an overview of voice interaction, the development of smart speakers, and the importance of both to the music business.

Future Trends – Data & Technology

This module explores some of the most important and disruptive changes to the music business including the shifting roles of managers, the evolution of distributors and streaming services, and the impact of gaming, live streaming and esports on the music industry.

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