GROWTH To strengthen and stimulate UK based music management enterprises and support this growing sector, driving activity, artistic development, and investment.
DIVERSITY To enable a diverse talent pool of next-generation music managers in expanding their economic and cultural footprint within the UK and around the world.
SUPPORT To address investment gaps at key phases of managers’ company and industry development cycles.
SKILLS To develop key skill sets in the management community, through training and mentoring.
RESILIENCE To springboard self-sustainable businesses that can go on to develop multiple artist careers.
The application process is in two stages;
STAGE 1 – Expression of Interest and Video/Audio application Open 9th September – 25th October 2021
This stage of the application is intended to give us an overview of you and your work. The application form is available here and you will also need to submit a five-minute video.
THE FORM: BASIC INFORMATION
THE FIVE-MINUTE PITCH
STAGE 2 – 24-month Work Plan /Business Plan – 8th November 2021 TBC
Applicants who are accepted on to Stage 2 will be expected to submit a short 24-month plan (Jan 2022 – December 2023). More details will be announced soon. For any further information or queries, please email firstname.lastname@example.org
No, you can be any age to apply. As long as you have been working professionally as a music manager for at least 18 months.
No, you need to be living in the UK in order to apply, but the act may be living anywhere in the world.
We are more interested in what you say in the video, than your skills in video production. In previous years the range of Stage 1 successful applicants’ video styles was very broad. Our advice is to keep the video clear, answer the questions required and keep within the five-minute time-frame. We are unable to watch beyond five minutes of each submission.
Don’t forget that this is gross income – as in anything the artist has received or is owed. This can include PRS, PPL, merch sales, advances, streams, grants, rescheduled touring plans, live income, brand income etc. If you sit down and work it all out, you may be surprised that you actually have turned over more than you thought across your roster. We have made a provision regarding COVID-19 by allowing applicants to provide incomes for a previous year if they can demonstrate a track record of their artists meeting this minimum turnover.
You can still apply if you are working in partnership with another manager but we ask you to detail this in the application. If you are both applying as individuals, please email email@example.com to confirm the two names that are applying either as individuals or as management partnership. If you are applying as a partnership representing the same artists it is unlikely we will award two places on the Music Manager Accelerator.
You will possibly make a stronger application if you work with at least one act that has individually earned over £20,000 but you are eligible if you reach this total across a number of music makers.
No; as long as you have been managing artists, songwriters, producers or DJ’s for at least 18 months, you are eligible to apply for the programme.
You will be required to attend at least 80% of the training on offer and will have travel funded to attend the in-person training.
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